Laura Mercier Velour Lovers Lip Colour - An Affair.
This shade is described as a deep plum.
"Velour Lovers Lip Colour’s innovative, matte lipstick fuses delicate mattifying powders with moisturizing mango butter. It provides lips with a sensorial application experience that creates a smooth, velvety texture. Just a single swipe lasts all day without drying or leaving lips feeling chapped."
This is brand new WITHOUT box. This is the full size at 3.6 g / .12 oz. Retails for $28.